We’re looking for a Senior Marketing Specialist who knows how to turn ideas into execution. The ideal candidate is a proactive self-starter with sharp attention to detail, strong cross-functional collaboration skills, and the ability to drive work forward independently. Success in this role means being the engine behind our campaigns, trusted to deliver polished, on-brand, and high-impact marketing. 

Since 1996, FTL Finance has specialized in financing for residential HVAC and other home improvement projects. Based in the heart of Missouri, we take pride in empowering thousands of hardworking contractors nationwide to elevate their businesses and increase sales. At FTL Finance, our mission to make home improvement easier on everyone is fueled by our values of Intention, Inclusion, and Innovation, and is demonstrated daily in our dedicated support teams, robust digital tools, and programs to help homeowners with all types of credit. 

Join FTL Finance, where your contributions will be welcomed in an environment that fosters growth, innovation, and success. Be part of a team that makes a real difference in the lives of contractors and homeowners across the nation! 

What You'll Do:

• Lead execution for high-impact, cross-functional marketing projects, ensuring all deliverables are scoped, assigned, built, and delivered on time. 
• Manage the development of campaign and project assets by collaborating with content, design, and digital to ensure messaging and visuals align with brand voice and objectives. 
• Lead performance tracking and analysis for campaigns and projects, ensuring data accuracy, timely reporting, and strategic follow-through on insights to maximize impact.
• Contribute to campaign strategy development, providing insights into audience targeting, channel mix, and content themes based on market research and performance data.
• Work closely with Sales, Operations, and Technology teams to ensure marketing projects and campaigns are aligned with and effectively support business goals.
• Liaise with external vendors to manage timelines and ensure deliverables meet brand standards. 
• Mentor junior marketing team members and provide guidance on best practices and project support. 

What You'll Bring:

• 3–5 years of hands-on experience in marketing execution, preferably in a B2B, financial services, SaaS, or highly regulated industry 
• Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent work experience
• Proven ability to manage and execute multi-channel marketing campaigns and/or cross-functional projects with multiple stakeholders
• Strong attention to detail
• Comfortable working in CRM and marketing automation tools 
• Excellent organizational and time management skills; able to juggle multiple projects at once 
• Clear, concise written and verbal communicator 
• Ability to identify key performance metrics for campaigns and projects 
• Excellent problem-solving skills; ability to manage complexity 
• Comfortable with Salesforce and/or Marketing Cloud Account Engagement (FKA Pardot) 

What You'll Get:

• A dynamic, fast-paced, fun and inclusive work environment (with always-stocked snacks and beverages!) 
• Annual company parties and fun team events 
• Growth and development opportunities 
• Hybrid work arrangement (3 days in-office/2 days remote) 
• Monthly team celebrations and luncheons 
• Excellent offerings under our group benefit plans for medical, dental, vision, FSA, etc.! 
• 401K plan with a company match of up to 4%! 
• Generous Paid Time Off (PTO) plus 13 paid holidays